Meet Em Thomas

Many of you said, "I want to meet the people running things in our community." So, I’ll be sharing some of the incredible faces I’m meeting from time to time— meet Em Thomas: 👇

Background:

👋: After years of writing compelling stories for big tech companies to help them win customers, Em realized something was missing: real connection. She’s now in the middle of shifting gears to focus on a group that often gets overlooked—small business owners trying to grow their presence on social media but struggling to tell their story in a clear and compelling way.

Insight:

💡: A lot of business owners are passionate, creative, and smart, but their websites and content? Kind of a mess. “They put creativity before clarity,” Em said. “You can have bold branding, but if people don’t understand what you’re offering, it won’t work.” What I got from our conversation is that from newsletters to LinkedIn posts, she helps business owners sound like the best version of themselves online without needing to do it all alone.

Food for thought:

🧠: “When you finally get your offer right, the rest of your content writes itself.” Em now calls Arlington home after a stint living and working across Europe. She picked her apartment while video-chatting from Italy (yes, really) and now lives steps from her favorite local art events and coffee shops.

She’s currently doing research to shape this next chapter and offering free 15-minute content audits to solopreneurs and business owners in exchange for feedback. If that’s you, it’s a great chance to get expert advice at no cost.

Want to support? Head to their site and say hello.

Thanks for reading!